Category
Animation, Art Direction, Branding, Email, Social Media, Web
About This Project

I was tasked with the new look and feel for season 3 of Jazz Gaming. Previously, Jazz Gaming borrowed elements from the Utah Jazz but did not know where it belonged or how to be perceived by their fanbase. Working with the Jazz Gaming marketing department, we established who the audience was and where Jazz Gaming fits in the world of Sports and E-Sports. This new look was designed to feel digital, energetic, and relevant. A new typeface was chosen to give design the ability to manipulate and stretch to add the the warped glitch look. The color palette was refined to 3 colorways to drive consistency across all platforms and unify messaging. Animations in collaboration with Alex Cooper.